What is “Copy” in Content Marketing Terms?
You may have come across the word “copy” in a different context before, but in content marketing, “copy” refers to the text that is used to communicate a message to an audience.
The word, “Copy” can be used to refer to anything from blog...
Email Signature Banners is A Killer Marketing Tool, and Here’s Why
A professional email signature banner can serve many purposes. It can be a useful tool for branding, building trust, and making a good first impression. It can also help to provide important information about the sender, such as their name, title, and contact information.
A...
How to Use Brand Clarity to Improve your Marketing Message
What is Brand Clarity?
Brand clarity refers to the way your brand works in general. It covers every little detail of your brand, including design and customer experience. Your brand strategy, brand story, brand attributes/values, brand personality, brand positioning, and...
The Top 7 Essential Elements Every Small Website Needs
Just imagine a prospective client or customer landing on your website for their very first time. Your website has a few seconds to create an impression. In the world of websites, the first impression is often the last impression. That is to say that their first experiences...
20 Content-Generation Ideas for Your Brand’s Marketing
By now, you may have noticed that you’d typically get more reactions and engagements whenever you upload funny and less-salesy content versus when you post an advert of a product or your entire business.
The problem is not far-fetched; people hate advertisements....
What is Web Hosting and How Does it Affect Your Website?
In the world of internet marketing, websites play a crucial role. Given their importance, it is necessary to know how they work and to understand the factors that influence their success. So this article explains what a hosting service means, the role it plays in web...
Best Practices for Writing Website Content
People read differently online, but everyone wants the web copywriter (or content writer) to get to the point quickly and to have clear lines of thought that are easy to follow.
The reader hates getting lost in a desert of texts. Readers love to be taken by the hand and...
Writing Content for A Website? Read These Golden Tips!
Do you have an upcoming website project and wish to know how to write compelling website content? You have come to the right place!
Web design is much more than making a website look “flashy” or “catchy”, as some would call it. Ultimately, it is the...
How To Create A Successful Website Concept
The world wide web is about first impressions and about keeping visitors on your website for as long as possible. Anyone who clicks away immediately because something does not suit them is lost as a customer. A good website concept helps to retain visitors and develop them...
Website vs Homepage vs Landing Page: Which is Correct?
What is the difference: having a landing page created versus having a website created? Sometimes, this is a case of popular parlance versus correct terminology.
Companies and freelancers face the constant challenge of professionalizing their external image. If you search the...